Icy dot Wine was a first experiment of a concept store where an ice cream parlor meets a wine shop. It was not easy to make the two souls coexist like this in the same space. We looked for connections starting from wood and iron as authentic and timeless materials. and we have divided the areas without however breaking the design narrative, trying to give coherence to the project and cleanliness to the concept. In this project, the graphics were handled with the help of the Lander Project studio in Florence.