{"id":2949,"date":"2022-02-24T09:58:00","date_gmt":"2022-02-24T08:58:00","guid":{"rendered":"https:\/\/www.aeonstudio.it\/?p=2949"},"modified":"2026-01-17T16:13:20","modified_gmt":"2026-01-17T15:13:20","slug":"diverso-florence-en","status":"publish","type":"post","link":"https:\/\/www.aeonstudio.it\/?p=2949&lang=en","title":{"rendered":"Diverso \u2022 Florence 2022"},"content":{"rendered":"\t\t
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Diverso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Florence \u2022 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Diverso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Florence \u2022 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Diverso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Florence \u2022 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our concept for the D.vers@ brand is based on a vision of space interpreted from the perspective of an art gallery.<\/p>

Enhancing the product through the search for essentiality and cleanliness, pushed beyond the existing structural limits, was our main goal as well as the cancellation of unnecessary repetitions that only cause noise and chaos.<\/p>

We have tried to remove all imperfections, realigning the geometry of the spaces to create perfect lines of perspective, hiding the existing criticalities.<\/p>

With a meticulous and technical, purist and conceptual work, we have amplified the vision of “lightness”, this ethereal, using a pure white and material and a very light pastel, to give life to an almost impalpable atmosphere, where the objects are thus enhanced feeling unique.<\/p>

We did not remove the history of what that place was, but rather, we tried to decontextualize it from time, looking for the idea of \u200b\u200ba temporary store, ready to reappear easily.<\/p>

Our minimal and totalizing essentiality, however, is not a lack of complexity, on the contrary, it is its exact opposite.<\/p>

Through lightness and absence, we have tried to provoke the emotion of feeling in a beautiful and satisfying place that evokes positive sensations and unexpected experiences, giving that sense of “diversity” that the brand wants to communicate to make its identity known to the world.<\/p>

The project is under the banner of sustainability and a future world, with the aim of tracing a furrow from a “past” that is now burdened.<\/p>

The tactile and almost dusty concrete, given by hand on the walls and floors, the absence of too much color, the leaks of white light, the blocks of the olive wood tables as the only truly material antagonist, act as the only counterweight to this space totally ethereal and immaterial, almost virtual, which envelops everything.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DIVERSO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our concept for the D.vers@ brand is based on a vision of space interpreted from the perspective of an art gallery.<\/p>

Enhancing the product through the search for essentiality and cleanliness, pushed beyond the existing structural limits, was our main goal as well as the cancellation of unnecessary repetitions that only cause noise and chaos.<\/p>

We have tried to remove all imperfections, realigning the geometry of the spaces to create perfect lines of perspective, hiding the existing criticalities.<\/p>

With a meticulous and technical, purist and conceptual work, we have amplified the vision of “lightness”, this ethereal, using a pure white and material and a very light pastel, to give life to an almost impalpable atmosphere, where the objects are thus enhanced feeling unique.<\/p>

We did not remove the history of what that place was, but rather, we tried to decontextualize it from time, looking for the idea of \u200b\u200ba temporary store, ready to reappear easily.<\/p>

Our minimal and totalizing essentiality, however, is not a lack of complexity, on the contrary, it is its exact opposite.<\/p>

Through lightness and absence, we have tried to provoke the emotion of feeling in a beautiful and satisfying place that evokes positive sensations and unexpected experiences, giving that sense of “diversity” that the brand wants to communicate to make its identity known to the world.<\/p>

The project is under the banner of sustainability and a future world, with the aim of tracing a furrow from a “past” that is now burdened.<\/p>

The tactile and almost dusty concrete, given by hand on the walls and floors, the absence of too much color, the leaks of white light, the blocks of the olive wood tables as the only truly material antagonist, act as the only counterweight to this space totally ethereal and immaterial, almost virtual, which envelops everything.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Year : 2022<\/p>

Location : Florence<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDISCOVER ALL THE PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDISCOVER ALL THE PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Diverso Florence \u2022 2022 Diverso Florence \u2022 2022 Diverso Florence \u2022 2022 Our concept for the D.vers@ brand is based on a vision of space interpreted from the perspective of an art gallery. Enhancing the product through the search for essentiality and cleanliness, pushed beyond the existing structural limits, was our main goal as well […]<\/p>\n","protected":false},"author":2,"featured_media":2938,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-2949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concept-design-en"],"yoast_head":"\nDiverso \u2022 Florence 2022 | Aeon Studio<\/title>\n<meta name=\"description\" content=\"Our concept for the D.vers @ brand is based on a vision of space interpreted from the perspective of an art gallery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aeonstudio.it\/?p=2949&lang=en\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" 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